Data, Subscriptions, and Success: Inside Vita Coco's Seamless Shopify Migration From THG Ingenuity

Client Overview‍

Vita Coco stands as a global leader in the coconut water industry, renowned for its premium quality products and commitment to social responsibility. As a certified B Corp, Vita Coco has made significant contributions to global nutrition and wellness by donating nearly 7 million meals to underserved communities worldwide and remains committed to finding opportunities to share it's success with those in need.


So Fresh So Clean undertook the ambitious task of migrating Vita Coco's website from The Hut Group's Ingenuity platform to Shopify. Vita Coco were also incredibly limited in the access they had to manage content and data on the Ingenuity platform, which provided an extra challenge with gathering the content and data together in the early stages of the project. There were further challenges with the extensive data migration requirements and the complexity of transforming data from The Hut Group format to Shopify's specifications, especially with regards to migrating subscriptions.


Our team rose to the challenge with resourcefulness and determination, devising a comprehensive plan to execute the migration seamlessly. One particularly noteworthy achievement was the successful transfer of existing subscription orders and customer data, necessitating the migration of data through two separate payment providers. Despite the intricacies involved, the team navigated the process with precision, ensuring 100% data accuracy throughout the migration.


Through meticulous planning and tireless effort, So Fresh So Clean executed the migration without any loss of data, demonstrating their unwavering commitment to excellence. This seamless transition to Shopify has equipped Vita Coco with a robust and scalable ecommerce platform, setting the stage for continued growth and success in the competitive beverage industry.


The migration to Shopify marks a significant milestone in Vita Coco's digital journey, providing a solid foundation for further efficiency and scalability in their ecommerce operations. By entrusting So Fresh So Clean with this critical project, Vita Coco has not only achieved a seamless transition but also unlocked the potential for future growth and innovation. With their new Shopify platform in place, Vita Coco is well-positioned to elevate their online presence and further their mission of promoting nutrition and wellness worldwide.This case study highlights So Fresh So Clean's ability to tackle complex migration projects with precision and proficiency, delivering tangible results and earning the trust and satisfaction of clients like Vita Coco.‍

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